Midnight Sun hitmaker Zara Larsson has announced the launch of her new intimates and apparel brand, Main Rose, available from October 15.

The Swedish singer commented 'Outside of stage life, I'm just quite a lazy person. I like to feel comfortable and it's the number one thing for me, but I love good colours and fun materials... Main Rose is something that's bigger than me. My music is about me, but I want Main Rose to be something that can thrive and live outside of me'.